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Skills and Experience

At TGE, Nicky has led work to clarify target audiences, strengthen proposition messaging, improve marketing processes and introduce data-driven approaches to measuring engagement and impact. She also supports the development of strategic communications around key market themes, helping ensure TGE’s research, insight and expertise reach the audiences that can benefit most from them.

Before working with TGE, Nicky held senior marketing leadership roles across professional services, technology, data and consultancy businesses. She is the founder of Guidepost Marketing, where she advises leadership teams on growth strategy, market positioning and commercial marketing.