Mieke Hallyn
Mieke is an impact specialist, with over seven years experience conducting research into vulnerable populations and embedding impact measurement and management systems within organisations.
Prior to joining the TGE team, Mieke spent five years at Breaking Barriers, an organisation that supports refugees into stable and secure employment, building their programmes, monitoring and evaluation systems, and thought leadership strategy. Prior to that she worked for Impact Initiatives in South Sudan and Jordan researching the needs of refugees and internally displaced persons.
Mieke has a MA in Development Economics and International Cooperation and a BSc in Psychology.
She works primarily with our housing team, supporting clients to develop impact measurement and management systems, and driving best practices through collaborative projects.
Isobel Tan
Isobel is a Senior Analyst at TGE, where she works across housing, real estate and place-based impact projects. She has recently completed a part-time MSc in Urban Planning, building on her long-standing interest in how the built environment shapes people’s lives, with particular focus on socially responsive urban design and grassroots planning processes. She graduated with a first-class degree in International Development with Economics, having first joined TGE in 2020 for a year-long placement that sparked her interest in how people, places and investment intersect to support inclusive development.
Isobel’s work at TGE draws on her combined background in development economics, planning and social research. She contributes to project delivery, analysis and evidence gathering to help clients understand how their activities influence local places and communities.
Grace Greenfield
Grace is an Impact Analyst at The Good Economy (TGE), having graduated with from the University of Bath with a degree in International Development with Economics in 2025. Her academic work focused on sustainable development and policy research and allowed her to develop her skills in qualitative and quantitative data analysis. Her dissertation focused on corporate communication and greenwashing and received an award as the highest scoring dissertation in a sustainability related topic.
Grace’s degree involved a year-long placement at TGE, during which she worked on a range of impact services and housing projects. As an Impact Analyst, she supports with research, analysis, and the drafting of both written impact reports and presentations.
Emma Rush
Emma is highly experienced within both small and large organisations, most recently supporting the leadership team of a large international NGO. Emma keenly supports all areas of sustainable development and enjoys being at the heart of a busy, dynamic, and forward-thinking business which drives a better future for people, places and planet.
Charlie Denney
Charlie has five years’ experience in the international development sector, supporting projects in health and education abroad and in the UK. She has a background in qualitative research, programme design and monitoring and evaluation.
Prior to joining TGE, Charlie worked as an analyst at a global fund to address the learning crisis through outcomes-based commissioning. There she gained experience in designing development impact bonds and creating data platforms to systematically evaluate the impact of development interventions. Charlie has also lived and worked in Amman, Jordan, where she gained experience in both research on longitudinal research studies and in project management at UNICEF.
Charlie holds a BA degree in International Relations from Durham University and a MA in Middle Eastern Studies and Intensive Arabic from SOAS, University of London. Charlie provides research, analysis and reporting for TGE’s clients.
Ben Rosoman
Ben works within the Strategic Advisory Services team to support asset allocators, fund managers and local stakeholders to ensure that investment drives meaningful outcomes for people and places. Since joining TGE in 2019, Ben has developed over six years of experience across TGE’s full suite of impact services, from strategy development and impact integration to measurement and reporting. He has advised clients across the investment ecosystem and asset classes, with a particular focus on housing and real estate.
Ben has also played a key role in several of TGE’s industry-shaping initiatives, contributing to the development of the Sustainability Reporting Standard for Social Housing (SRS) and supporting the production of two landmark White Papers on how institutional capital can support local and regional growth across the UK.
Ben holds the CFA Institute Certificate in ESG Investing.
Astrid Pedersen
Astrid joined TGE following her graduation from the London School of Economics and Political Science with an MSc in Political Science and Political Economy, complementing her BSc in Economics from Northeastern University. Her academic background focused on causal inference and how political and economic systems interact to create the society we live in.
Astrid previously provided consultancy for an employment programme targeting youth from lower socioeconomic backgrounds in the USA, supporting their transition to a hybrid delivery model and developing their use of data in informing decision making. Prior to this, she worked across the policy and research teams at J-PAL, a global research centre focused on reducing poverty through evidence-based policy by conducting randomised controlled trials. In this role, she advanced their catalogue of research resources and administrative data sets and made impact evaluations accessible to decision makers by summarising evaluations into digestible policy materials.
Astrid is passionate about improving the lives of disadvantaged populations and the climate by maximising the societal and environmental impact of investments. She is excited to support clients in improving their impact assessment capabilities, particularly through the use of comprehensive and quality data and robust evaluation methods.
Amy Ingham
Amy is an impact measurement and management expert with over a decade’s experience in the UK and internationally.
Prior to joining TGE, Amy worked for Homes England, the UK government’s arms-length body sponsored by the Department for Levelling Up, Housing and Communities. There, she led performance improvement initiatives across its development, investments, affordable housing and Help to Buy portfolios including the agency’s refresh of its Key Performance Indicators (KPIs) to support its new strategy. She also developed performance reports and deep dive assessments for senior agency and government stakeholders.
Previously, she worked for the Commonwealth Secretariat, managing organisation-level performance reporting to the Board of Commonwealth High Commissioners and providing technical assistance to member government representatives to support the establishment of monitoring systems for newly developed policies and programmes.
Amy also worked as a Performance Advisor for the international NGO Christian Aid, where she established and managed community-led monitoring, evaluation and learning frameworks for large and complex / multi-country climate resilience, governance and health programmes.
Amy is passionate about supporting clients to collect, understand and use quality evidence to maximise their positive social and environmental impact and the achievement of priority outcomes for communities through their decisions.
Amy has a degree in Modern Languages (Spanish and Portuguese) from Oxford University, and a Masters in International Studies and Diplomacy from the School of Oriental and African Studies (SOAS, University of London).
Jessica Whitcutt
Jessica has 20+ years of experience working in both agencies and multinational corporates. She has a thorough understanding of both the commercial and reputational imperatives driving business performance. She has a number of award winning behaviour change campaigns to her name and is passionate about sustainability.
She holds a BA Law from the University of the Witwatersrand, is a member of the Chartered Institute of Public Relations and has been fortunate enough to participate in various executive development programmes both in South Africa and in the UK.
Born and bred in Johannesburg, South Africa, Jessica has travelled extensively, worked with clients all over the world, and recently moved with her family to Bath.
Sam Waples
Sam is a highly experienced specialist in data analysis and geographic information science with experience of working in the academic, private and public sectors. He specialises in spatial analysis, data modelling and visualisation techniques.
At The Good Economy, Sam is responsible for the data analysis underpinning all TGE’s impact assessment and reporting work. He has led the portfolio and business-level data analysis for TGE’s private equity and SME investor clients, focused on understanding to what extent investment supports sustainable business growth and job creation that benefit disadvantaged areas both in the UK and globally. Sam also leads the innovative technical work behind TGE’s Good Jobs Rating.
Sam began collaborating with Mark Hepworth on a range of economic development projects in 2007 as part of Geoeconomics and the Centre for Applied Economic Geography, Birkbeck College London. His work included assessing the economic impact of FTSE100 companies and the geographic analysis for local economic development strategies.
Sam has undertaken social policy research at Birkbeck, the Cass Business School and the University of Leicester. He worked on the national evaluation of the Sure Start programme for the department of education and CCTV for the Home Office. He also worked with the Commission for Rural Communities (now part of Defra), developing geographical socio-economic small town and rural area typologies.
Sam has a BSc from the University of Edinburgh and a Masters in Geographical Information Science from the University of Nottingham.